Our Story

The Christmas Imaginarium was born from the enchanting success of the Santa Claus: The Book of Secrets series. Founded by author and illustrator Russell Ince, who hails from the picturesque Isle of Wight, this magical journey began with a passion for storytelling and creativity.

Russell's journey took him to film school at Universal Studios in Hollywood, where he honed his screenwriting skills under industry legends like Terry Rossio, known for Shrek and Pirates of the Caribbean, and Jon Favreau, famed for Iron Man and Elf.

Returning to the UK, Russell pursued a career as a professional illustrator and graphic designer. In 2008, he married Claire, and the arrival of their daughter Millie in 2012 inspired him to fulfill his dream of writing and illustrating children's books.

In 2013, the world was introduced to Santa Claus: The Book of Secrets. Since then, Russell has crafted eleven more enchanting books and launched the monthly Santa Claus Magazine, captivating audiences worldwide with his magical tales.

The success of these books led to the creation of a merchandise range, expanding into a global collection of Christmas products and decorations. After partnering with prestigious retailers like Harrods, Fortnum & Mason, Selfridges, Hamleys, and Macy's, Russell and Claire opened their own retail haven—The Christmas Imaginarium.

In July 2022, we relocated to a larger, dream location just down the road, allowing us to continue spreading joy and magic. At The Christmas Imaginarium, we celebrate the wonder of Christmas all year round, bringing enchantment to homes across the globe.